Is it time to refresh your brand messaging?

If you've been busy with the day-to-day running of your business, it may be months or even years since you cast a critical eye on your company's messaging. Launched your business in hurry? In that case, there may have been little opportunity to craft the brand messaging in the first place.

Either way, the messaging on your website and social media feeds may strike you as out of sync with your current proposition and where your business is heading next.

When this happens, it's a clear indication that your brand messaging is due some attention.

What is brand messaging?

In a nutshell, brand messaging is what you say and how you say it.

A more nuanced description is that brand messaging comprises all the ways in which you communicate your value proposition to consumers.

Your messaging relates your brand’s values and purpose, as well as how your brand is different from your nearest competitors. Brand messaging educates and informs your audience across numerous platforms – from your website and on social media to your printed marketing materials to product packaging.

Along with visual representations, such as style and photography, brand messaging is a cornerstone in the building of trust, and an essential component in establishing the authenticity and authority needed to convert consumer interest into sales.

While there is no wrong time to assess your brand messaging, there are certain milestones which make the timing ripe for an investigation into the continued suitability of your messaging and/or tone of voice.

These milestones usually align with critical shifts within the business itself, or when external changes in the marketplace or audience have occurred.

Consider assessing and refreshing your brand messaging at the following junctures:

IT'S TIME TO HIT REFRESH

If your business has reached one or more of the above milestones, then now is a great time to explore refreshing your brand messaging.

Why not discuss the possibilities with us? Simply contact karen [at] myownmusecomms [dot] co [dot] uk to see what bespoke marketing communications can do for your business.

Karen is a Marketing Communications strategist & copywriter who works closely with dynamic north west-based businesses and entrepreneurs, helping them to grow their brand footprint through high quality omnichannel content.